Build Your Brand with a Book (Business)

Today's episode is another one of those Q&A things, where I'm answering either questions people have sent me about writing and publishing or questions that I'm asked over and over. Today's question is: how do I get my book in book stores?

 

The short answer is: don't rely on your publisher.

 

The longer answer is in this episode.

 

Don't forget: if you want me to answer your writing question on this show, DM me on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: book_stores_Done.mp3
Category:Business -- posted at: 12:00am PST

The word profile used to mean what we looked like from the side. Nowadays it means what we look like online.

 

And for better or worse, this has become increasingly important when it comes to selling and promoting a book. So this week I'm answering a question from a listener that's all about how to build a profile, particularly on Instagram, and why publishers may or may not care.

 

And don't forget: if you want me to answer your writing question on this show, DM me on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: ig_followingmp3_Done.mp3
Category:Business -- posted at: 12:00am PST

Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How and when do I come up with a title?

 

The biggest problem I see with authors and titles is that some become so committed to the one they came up with originally that they won't consider changing it to something that's going to resonate with readers more. I break that down and talk about how my titles have changed and which I think should have changed in this episode.

 

And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: title_Done.mp3
Category:Business -- posted at: 12:00am PST

Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How do I become a better writer?

 

The short answer is: write. The longer answer is: write and read. The still longer answer is in this episode.

 

And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: better_writer_Done.mp3
Category:Business -- posted at: 12:00am PST

Rather than interviewing a guest or breaking down an expert author's way of launching a book, this week I'm answering the question: How long should a book be. The short answer is: it depends. The longer answer is that books are getting shorter. Confused yet? Listen to the episode and you won't be.

 

And if you want me to answer your writing question on this show, DM on Instagram at @annabdavid.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: book_length_Done.mp3
Category:Business -- posted at: 12:00am PST

There's no one like James Altucher. Now I get that there's no one like any of us but there's REALLY no one like James Altucher. The hedge fund manager, podcaster and author of over 20 books has one of the most unique writing voices around—a major reason why his book, Choose Yourself, sold 40,000 copies in its first week of release.

But there are a number of other reasons he sold so many copies and I break those reasons down in this episode. I get into how he hones his writer's voice, controls his destiny, gathers opinions, comes up with unique propositions and then gets media attention for them, spends what he can afford to and—most importantly—never stops writing.

You may not be someone The New York Times writes about when you decide to embrace minimalism but that doesn't mean you can't learn from what he does and apply all the same concepts and techniques to your own book release. In fact, in this episode, I break down exactly how.

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: altucher_ep_Done.mp3
Category:Business -- posted at: 12:00am PST

Do you really need me to tell you who Jeff Garlin is? Well, the simple way to handle that is to tell you that he stars on arguably the most adored show of all time (Curb Your Enthusiasm) as well as one of the most mainstream shows of all time (The Goldbergs).

 

But he does so much more than just come to you via your SmartTV. He's also a standup (um, obv), photographer and author. In this episode, he explains what happens when you sell a book to a big publisher but then it doesn't sell the number of copies anyone had hoped (and also has an odd name change somewhere between the hardcover and paperback).

 

This episode also has LOTS of digressions into random topics both because Jeff Garlin could be renamed DIgression Garlin and also because we're pals who digress a lot. Listen and digress with us...

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: garlin_Done_v2.mp3
Category:Business -- posted at: 12:00am PST

Today I'm doing one of those breakdowns of how the experts launch their books (check out my previous one on Tim Ferriss here). And this episode analyzes the moves made by the icon to middle-aged women across the globe: Rachel Hollis. 

 

Rachel has had extraordinary success, by any standards. Her book, Girl Wash Your Face, sold three million copies JUST on Amazon. She hosts a huge conference, has a Netflix documentary and has millions of followers on social media.

 

But this sprightly little thing didn't just waltz into stupendous success. In this episode, I meticulously break down what I believe are the four main reasons she's had such an impact:

1) She knows her audience

2) She makes it about them

3) She's consistent

4) She listens to that audience

 

To understand how she's done that and hear more of my analysis of her many bright moves, check out the episode.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: rachel_hollis_Done_v2.mp3
Category:Business -- posted at: 12:00am PST

Tim Ferriss needs no introduction. He not only hosts one of the world's most successful podcasts and maintains one of the world's most successful blogs but he was also an early investor in companies like Uber and Shopify and is the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek and Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

 

Since there's no one alive who's better at launching books, I decided to do something new for this episode: break down exactly what he does and how he does it. His tactics include reading 50 different books on his book's topic before he even starts writing, offering spectacular launch bonuses for those who buy his books in bulk, attending conferences in order to chat with bloggers and influencers and way too many others to list in this post—so many that you'll soon learn why this required its own episode.

 

If you like this sort of episode, I'd be excited to do more on other people who are brilliant at launching books but would be hard to land on the show. It's fun to research and talk about how someone like Ferriss manages to do what he does (spoiler alert: it doesn't involve just getting lucky). Please let me know in the form of an Itunes review if you want me to do more of these. In the meantime, enjoy this breakdown!

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: tim_ferriss_Done.mp3
Category:Business -- posted at: 12:00am PST

Cameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he’d help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue.

 

So you get it. The guy's a machine. And he's a machine well worth talking to about what a book (let alone five) can do for a career, seeing as his have added millions of dollars to his bottom line. He also knows how to engineer a fantastic book launch, since he's an expert on generating PR (exhibit A: his 2019 book, Free PR). Exhibit B: his tactics have landed him everywhere from The New York Times to Oprah.

 

In this episode, we talked about how to get the media to care about you (hint: it involves picking up the phone), why to put an 800 number on your book cover and how paying for 1000 copies of your own book to give away may be the smartest business decision you can make.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Direct download: cameron_Done.mp3
Category:Business -- posted at: 12:00am PST

In the last 33 years, Chris Joseph has started and managed three environmental consulting businesses, launched two fan-funded music record companies and founded a non-profit charitable foundation. He has also dabbled in philanthropy, songwriting and magazine writing, and he is currently studying for his real estate license. Chris is an LA native who lives in Santa Monica with his two teenage sons and his longtime girlfriend Susie. 

 

He is also the author of Life is a Ride: My Unconventional Journey to Cancer Recovery which I am very proud to say Launch Pad has just published. The book is about how, after being diagnosed with third-stage pancreatic cancer and discouraged by traditional medical treatment, he embarked on his own path to healing. It's a beautiful, poignant journey that will inspire many and I'm looking forward to seeing what it does for him.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Direct download: chris_joseph_Done.mp3
Category:Business -- posted at: 12:00am PST

Cindy Chupack is a TV writer/producer whose credits include Sex and the City, Better Things, Divorce, Modern Family, Everybody Loves Raymond and I’m Dying Up Here.  She recently directed her first feature, Otherhood, now available on Netflix.  She has written two comic memoirs: the NYT bestseller The Between Boyfriends Book: A Collection of Cautiously Hopeful Essays and The Longest Date: Life as a Wife. Now divorced, her latest “chapter” was published recently in Katie Couric’s newsletter, a piece called Love in the Time of Covid-19. 

 

She's also one of the kindest, most modest people alive. Proof: that bio above, which she gave me, doesn't even mention the fact that she has won Emmys and Golden Globes. As in: multiple. We met when we both contributed essays to the anthology Girls Who Like Boys Who Like Boys and in the years since, I've watched her straddle the line of author, TV writer, director and storyteller, among several other pursuits.

 

In this episode, we talked about how important it is to figure out ahead of time what you want your book to do for you, how likely it is to have your book adapted into a TV show or movie and the difference between writing a memoir and a book of essays, among many other topics.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Direct download: cindy_Done.mp3
Category:Business -- posted at: 12:00am PST

Rebekah “Bex” Borucki, founder of BEXLIFE® and the BLISSED IN® wellness movement, is a mother of five, meditation guide, birth doula, mentor for creative healers and author of books for big and little readers. She has taught meditation and is a mentor to creative healers who have gone on to receive publishing contracts with major houses like Simon & Schuster and Hay House. Rebekah is published by Hay House, the Quarto Publishing Group, and her own imprint, Wheat Penny Press, which she founded in 2019.

 

In this episode, we talked about how we met (sitting next to each other on a bus in Israel—for reals), how she went from single mom on welfare to powerhouse author, mentor and a million other things and how and why writing a book changed her entire career.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Direct download: real_bex_Done.mp3
Category:Business -- posted at: 12:00am PST

Meghan Daum is the author of six books, most recently The Problem With Everything: My Journey Through The New Culture Wars. An opinion columnist for The Los Angeles Times for more than a decade, she currently writes monthly for Medium’s GEN Magazine and has contributed to The New Yorker, The New York Times Magazine, The Atlantic and Vogue, among other publications. Her new podcast The Unspeakable launched in July 2020. 

 

In this episode, we talked about the mini scandals you can cause when writing about either leaving New York or your feelings on PhD-ers who call themselves "Dr," what it's like when your first book becomes a cult classic and what happens after cult classic-dom, among many other topics. 

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: meghan_Done.mp3
Category:Business -- posted at: 12:00am PST

Holy sh*t, it's Robert Greene on the podcast!

 

Yes, THE Robert Greene came on the show and he talked about the subjects he knows more about than arguably anyone else—power, seduction and narcissism—and how they're relevant when it comes to writing and launching a book.

 

For you rock dwellers, Greene is the author of the New York Times bestsellers The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law, Mastery and The Laws of Human Nature.

 

In addition to having a strong following within the business world and a deep following in Washington, DC, Greene’s books are hailed by everyone from war historians to the biggest musicians in the industry (including Jay-Z, Drake, 50 Cent) to the titans of Hollywood (including Brian Grazer and Will Smith).

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET BY GOING TO WWW.MEMOIRDOWNLOAD.COM

 

Direct download: robert_greene_Done.mp3
Category:Business -- posted at: 12:00am PST

Greg Behrendt is the #1 New York Times best-selling co-author of He’s Just Not That Into You and It’s Called A Breakup Because It’s Broken. He's appeared on every TV show known to man, including Oprah, The Tonight Show and The Today Show, is a life long standup comedian and co-hosts the relationship podcast Don't Take Bullshit From Fuckers.

 

He's also a life and writing coach, who can walk you through exactly how to write a book like his—as well as how to survive any adversity that comes your way (he's in recovery from addiction and has beaten cancer twice).

 

In this episode, we talk about what happens when the publishing dream that wasn't even your publishing dream comes true, how to handle being categorized as "that guy" after runaway success and how becoming Oprah's obsession for a brief time doesn't mean you're set for life.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: Greg_B_done.mp3
Category:Business -- posted at: 12:00am PST

Jason Pinter has had a Byzantine journey through publishing—first as an editor, then as an internationally bestselling author of seven novels and two children’s books and finally as the Founder and Publisher of Polis Books.

 

So how does one go on that journey? And what does someone who's seen publishing from literally every side have to say about how the industry has changed over the years and the best way to launch a book today?

 

It's all in this episode, along with invaluable information about how independent and self-published authors can get their books into libraries—and why they'd want to.

 

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Direct download: Jason_Done.mp3
Category:Business -- posted at: 12:00am PST

This week's episode features a very special guest: me. Yes, it's me giving you an exclusive excerpt from my new book. It's the 12th chapter of the book and definitely the meatiest. It's also the most relevant for you because it's focused entirely on what to do once you've finished your book and are getting ready to launch it.

 

TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

Category:Business -- posted at: 1:56pm PST

Here we are at the final week of excerpts from my new book. This one is the final chapter, Making Your Message Your Business. It's all about the ways you can take that memoir you made out of your mess and create something that can support you for the rest of your life.

 

TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

Direct download: Excerpt_3_Done.mp3
Category:Business -- posted at: 12:00am PST

This week's episode features a very special guest: me. I got such a great response to last week's episode that I decided to release a few more excerpts from my new book. This week, it's the 13th chapter, which is focused entirely on how to find, nurture and serve your readers.

 

TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

Direct download: Excerpt_2_Done.mp3
Category:Business -- posted at: 12:00am PST

This week's episode features a very special guest: me. Yes, it's me giving you an exclusive excerpt from my new book. It's the 12th chapter of the book and definitely the meatiest. It's also the most relevant for you because it's focused entirely on what to do once you've finished your book and are getting ready to launch it.

 

GRAB THE BOOK HERE: WWW.MAKEYOURMESSYOURMEMOIR.COM

Direct download: ANNA_EXCERPT_Done_1.mp3
Category:Business -- posted at: 12:00am PST

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

 

Derek Murphy is a USA Today bestselling author with a PhD in Literature, who’s been featured in CNN, writes fantasy and sometimes lives in castles. When not trolling obscure bookshops, he prefers to be sipping espresso, surrounded by kittens and pursuing research on what it means to be a successful creative.

 

Now the word unique is overused but this is one unique guy. Looking at the amazing array of material he puts out there is to enter into a tireless brain of myriad interests—including educating aspiring writersdesigning coverspenning paranormal fiction and hosting writing retreats in castles.

 

In this episode, we talked about creative ways to get Amazon to recommend your book (write a blog post that recommends other books like yours and then include a link to that blog in your email auto-responder), the importance of obeying Amazon's ever-changing rules and how to actually make money from book sales.

Direct download: derek_Done.mp3
Category:Business -- posted at: 12:00am PST

Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States.

 

As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide. 

 

This is a man who is paid $30,000 for a day of business consulting. And I was lucky enough to not only get him to agree to come on this podcast to talk about applying lessons from other industries to a book launch but I was also able to get invaluable advice from him a few years ago that radically transformed my business (we talk about that at the very end of the episode; you definitely want to hear it).

 

In this episode, he doles out some of his top gems—including what to write at the beginning of every business book, how to involve influencers in your writing process and why to read the Amazon reviews of every book on your topic that's come before.

 

WANT THE TOP 14 BOOK LAUNCH TIPS FROM PREVIOUS PODCAST GUESTS? GO TO WWW.LAUNCHPADPUB.COM/POD-TIPS.

Direct download: jay_a_interview_Done.mp3
Category:Business -- posted at: 12:00am PST

Adam Carolla is, well, Adam Carolla. The comedian, actor, radio personality, television host and NY Times best-selling author also hosts a podcast you might have heard of since it holds the Guinness Book of World Records record for most downloaded podcast. He was also the co-host of the long-running radio show Loveline, co-created The Man Show and does like 190 other things. 

 

His first book, In 50 Years We'll All Be Chicks, was on the New York Times bestseller list for 10 weeks, while the audio version went straight to the #1 position on iTunes. He has since released a bunch of other New York Times bestselling books and it's probably safe to assume that his newest book, the just-released I'm Your Emotional Support Animal, will also make it there.

 

In this episode, we talked about why he doesn't know his publisher's name, how to write a book while driving to a comedy gig and the best launch tip of all: have an amazing book.

 

WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD THE ONE-PAGE STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

Direct download: Adam_C_Done.mp3
Category:Business -- posted at: 12:00am PST

Neal Pollack, whose alter ego is "the Greatest Living American Writer,"  is the author of 11 books of fiction and nonfiction.

 

His latest, Pothead, covers his journey from drug-addled literary sensation to sober Austin dad. He's written thousands of articles for publications current and defunct, prominent and obscure, whoever pays. To continue with the randomness, he's a three-time Jeopardy! champion and a certified yoga instructor. 

 

Neal and I have known each other for years, with essays appearing in some of the same books (one of which I edited). A truthteller who reveals the often brutal reality of modern-day publishing, Neal is perhaps most brutal and truth-telling when it comes to himself.

 

In this conversation, we talked about what happens to Gen X midlist authors, what happens when you seek literary fame and how the most important thing to do when launching a book is to enjoy it.

 

WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

Direct download: Neal_Pollack_done.mp3
Category:Business -- posted at: 12:00am PST

Tyler Wagner is the founder of Authorsunite.com, where he helps people become successful authors. 
 
More specifically what that means is that he does something similar to what we do at Launch Pad—people pay him to write and publish their books.
 
But he has a superpower we do not—namely, the ability to get books on the USA Today and Wall Street Journal bestseller lists. 
 
How does he do it? And how does a college drop-out end up connecting with Gary Vee, Tim Ferriss before launching a massive publishing business? 
 
It's all in this episode.
 
WANT TO WRITE YOUR OWN BOOK? GO GRAB MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.
Direct download: tyler_interview_Done.mp3
Category:Business -- posted at: 12:00am PST

Jeff Goins is a writer, keynote speaker, and award-winning blogger with a reputation for challenging the status quo. He is the best-selling author of five books, including The Art of Work, which landed on the best­ seller lists of USA Today, Publisher's Weekly, and The Washington Post. He lives with his family near Nashville, Tennessee. His website Goinswriter.com is visited by millions of people every year.

 

He is also an idol of mine when it comes to the fine art of combining writing with entrepreneurship and the even finer art of being successful at both.

 

In this chat, we got into the importance of patrons, why your network is like your neighborhood and how it takes years to promote a book. And of course we chatted about his top launch tips. Spoiler alert: it has to do with being a good neighbor.

 

WANT TO WRITE YOUR OWN MEMOIR? START WITH MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET, WHICH YOU CAN GRAB AT WWW.MEMOIRDOWNLOAD.COM

Direct download: goins_interview_Done.mp3
Category:Business -- posted at: 12:00am PST

Chris Voss may be the coolest guy in the world.

 

The former lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group, Voss now runs Black Swan Limited, where he brings all the techniques he perfected to the business world.

 

During Chris’s 24-year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but also Scotland Yard and Harvard Law School. He's taught business negotiation in the MBA program as an adjunct professor at the University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business. Oh and he's also taught business negotiation at a little school called Harvard.

 

But we barely got into any of that. That's because this conversation focused on his book Never Split the Difference, which has sold over a million copies, changed how countless businesses operated and made Voss into a media darling with the media hits and Mastermind course to prove it.

 

In this episode, we talked about his top tips for a successful launch—be prepared to outwork everyone else, answer questions on Quora, do every interview, no matter how small and study the great Ted talkers, comedians and media personalities to see how they deliver information in a compelling way. We also talked about how no one wanted this book that went on to change the way business is done. And then we got into the matter of a Facebook friend request. How did this negotiation go? You're going to have to listen to the episode to find out.

 

WANT TO WRITE YOUR OWN BOOK? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM TO GET STARTED.

Direct download: chris_voss_Done.mp3
Category:Business -- posted at: 12:00am PST

Nancy Levin knows book launches from every angle. The best-selling author of five books was the Event Director at Hay House for 12 years where she oversaw events for mega bestselling authors Gabby Bernstein, Wayne Dyer and Louise Hay. And with her new book,  Setting Boundaries Will Set You Free: The Ultimate Guide to Telling the Truth, Creating Connection and Finding Freedom, she used everything she knew.
 
In this episode, we discussed the role boundaries play in book launches, why focusing on the value your reader is going to get is the way to make a book successful and also got into some marketing nerd speak about funnels, tripwires, courses and all the rest.  
 
DO YOU WANT TO SHARE YOUR STORY BUT NEED SOME HELP? GRAB OUR ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.
Direct download: nancy_Done.mp3
Category:Business -- posted at: 12:00am PST

Investigative journalist and anthropologist Scott Carney had a blow-out success with his traditionally published book What Doesn’t Kill Us—it was a New York Times bestseller that sold 150,000 copies.
 
 
So why would he make the switch from traditional to self with his latest book, The Wedge?
 
 
The long answer involves lawyers, shoddy editors, a good deal of hustle and just some old-fashioned common sense. The short(er) answer is in this episode.
 
 
So who is Scott Carney when he's not truthtelling about the publishing industry? Well, his other books include The Red Market and The Enlightenment Trap. He was a contributing editor at Wired for five years and his writing also appears in Mother Jones, Men’s Journal, Playboy, Foreign Policy, Discover, Outside and Fast Company. His work has been covered on NPR and National Geographic TV. He's won a bunch of awards, gives TEDx talks, teaches and does a whole lot more.
 
 
In this episode, we talked about the realities of traditional publishing, why he grabbed the rights to his book back from a major publisher, the ins and outs of audiobook recording and much more.
 
 
DO YOU HAVE A STORY TO SHARE AND NEED SOME HELP SHARING IT? DOWNLOAD OUR ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.
Direct download: Scott_Carney.mp3
Category:Business -- posted at: 12:00am PST

To call Gina DeVee a queen is an understatement.

 

No, Gina is the QUEEN of Queens everywhere.

 

Her journey from struggling psychotherapist (who lived at home with her parents) to globetrotting entrepreneur has led her to found her multi-million dollar women’s empowerment company, Divine Living.  She has dedicated her career to helping clients connect spiritually, start businesses, create wealth and live life to the fullest.

 

When her book, The Audacity to Be Queen, was released in early March, it meant canceling—er, postponing—a planned world book tour and learning new launch tools...namely doing TV appearances from her living room, taking over friends' Instagram stories feeds and essentially looking for the gifts that are a part of every unexpected (and expected) experience.

 

As she points out, book releases NEVER go as planned but you also never know when a book is going to hit (her client Jen Sincero's book You Are a Badass was out for years before it became a bestseller). All of this is to say that her advice is as useful for an author whose book comes out at a more convenient time as it is for those who are launching now. This one has plenty of specific advice, including why it's a good idea to include a companion course in your book.

 

WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE GUIDE TO WRITING A MEMOIR BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Direct download: GINA_DEVEE_Done_1.mp3
Category:Business -- posted at: 12:00am PST

Joel Stein wrote a weekly column for Time magazine for 20 years, was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made: A Stupid Quest for Masculinity and In Defense of Elitism: Why I’m Better Than You and You’re Better Than Someone Who Didn’t Buy This Book
 
 
He's also such a funny person that he manages to come across as incredibly likable both while penning a book defending elitism and while dis-inviting me to his book launch party (true story; listen to his defense in this episode and let me know if you think it means you think I should forgive him).
 
 
In this episode, we talk about how to ask friends to recommend you to a show as a guest, why to never rely on a publicist and ways to make an audiobook much better, among many other topics.
 
 
WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE GUIDE TO WRITING A MEMOIR HERE>>WWW.MEMOIRDOWNLOAD.COM
Direct download: JOEL_STEIN_Done_1.mp3
Category:Business -- posted at: 10:35am PST

Jen Gotch is one of those people who seems to stumble toward success. She's the first to admit that she figures everything out as she goes along—and it all seems to work out far better than it does for those with PowerPoints, MBAs and the rest. Case in point: band.do, the company she founded in 2008 with no business experience and which is now a beloved multimillion-dollar brand. Then there's her obsessive Instagram following and podcast that she built by being utterly herself—often sharing about her mental health struggles.

 

And the trend continued with her first book, The Upside of Being Down, which has been featured in People and The LA Times and recently hit The New York Times bestseller list.

 

While the release timing couldn't have been worse—we're talking days into shelter-in-place world shutdown—her attitude couldn't have been better. And although her book tour got canceled and plenty of plans were derailed, she was able to do a pivot that made her launch inarguably successful. 

 

In this episode, we discuss how the business lessons she's accumulated along the way served her when it came to planning her book launch—and how she learned some new ones as life changed.

 

WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE DOWNLOAD HERE>>WWW.MEMOIRDOWNLOAD.COM

Direct download: jen_gotch_Done_1.mp3
Category:Business -- posted at: 12:00am PST

Mike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Diamandis, among many others.

 

He's also ALL love. I met him a few years ago and he was so kind and welcoming and usually wearing red shoes. But that is NOT why I asked him to come on the podcast. I asked him to come on because he is a master at taking advantage of business opportunities and I knew he'd be able to talk about how he's done that with books.

 

And BOY has he done it. Bet you didn't know you could generate millions from a book. In this episode, he explains how. (And he also mentions that he has a video that can show you how; go to http://mikekoenigs.com/owo to see it.)

 

DO YOU WANT TO WRITE A MEMOIR? GRAB MY ONE-PAGE STRUCTURE GUIDE AT WWW.MEMOIRDOWNLOAD.COM

Direct download: Mike_K_Done_1.mp3
Category:Business -- posted at: 12:00am PST

Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.
 

Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his business & creativity column, and in 2017 he founded a ghostwriting and thought leadership agency called Digital Press, for Fortune 500 executives, Silicon Valley founders, venture capitalists, Grammy-winning musicians, Olympians, NYT best-selling authors, international public speakers, and more.
 

Cole has written two books, Confessions of a Teenage Gamer, a memoir about his high school years as one of the highest-ranked World of Warcraft players in North America (while simultaneously undiagnosed with Celiac Disease), and Slow Down, Wake Up: 150 Short Meditations For A More Present Life.
 

He is also someone who forever changed my business, with an offhand remark he made to me when we had coffee a year or so ago. I know of no one better at merging writing passion with entrepreneurial success and in this episode, we get into why caring about book sales is silly, what journalism professors get wrong and why having no launch strategy is the best strategy of all.
 
 
WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD MY FREE GUIDE HERE>>>WWW.MEMOIRDOWNLOAD.COM
Direct download: N_Cole_Done.mp3
Category:Business -- posted at: 12:00am PST

Matt George is the kindest man alive.

 

Don't believe me? Well, consider this. The Peoria, Illinois-based writer, speaker and CEO of the Children’s Home Association of Illinois is the former Executive Director of the Hult Center for Healthy Living and the former President and CEO of Youth Farm, which later merged with Children’s Home in 2007, under his leadership.

 

In addition to his work at Children’s Home, Matt helps raise funds for local nonprofits, including Neighborhood House, The Hult Center for Healthy Living, Crimestoppers and more.

 

But I know a lot more than Matt's resume. That's because my company published his #1 bestselling memoir/business book NonProfit Game Plan and so I had a front-row seat on his journey from behind-the-scenes rainmaker to public face. 

 

In this episode, we discussed how a mentor played a crucial role in this transition, the way his book has changed his entire career and why he doesn't track book sales, among many other topics.

 

DO YOU WANT TO WRITE A MEMOIR? GRAB MY FREE 10-CHAPTER MEMOIR GUIDE AT WWW.MEMOIRDOWNLOAD.COM.

 

Direct download: matt_george_interview_Done.mp3
Category:Business -- posted at: 12:00am PST

After graduating from Iowa State University with a degree in mechanical engineering, Paul Shirley embarked on a nine-year professional basketball career that included stops on three NBA teams, five teams in Europe, and several minor league outfits, some of which even paid him on time.

 

While playing for the Phoenix Suns, Paul started a blog that led to a book deal with Random House. That book, Can I Keep My Jersey?, was released to wide acclaim in 2007. Paul has since written for EsquireThe Wall Street Journal, Slate, ESPN.com and for FlipCollective.com, a website he started.

 

Paul lives in Los Angeles, where he runs a co-writing space called Writers Blok. His second book, Stories I Tell I Dates, was released in 2017 and developed into a podcast of the same name in 2018.

 

But more relevantly than any of that, he was the first person I've ever interviewed LIVE—yes, this episode was recorded in front of a live audience in Los Angeles. Considering the fact that it's nearly impossible to get anyone in LA to go anywhere at rush hour, I was blown away that people showed up to listen to two authors talk about book launches on a Friday night.

 

If you're looking for an incredibly funny episode, this is it. YES, a show about book launches can not only gather a crowd on a Friday night in LA but also make people laugh.

 

If you listened to the episode, you know that I promised you a deal at Paul's "writing studio" Writers Blok. All you have to do to get 30% off membership for up to 12 months is go to the Writers Blok site, purchase a membership and use LAUNCHPAD as a coupon code.

 

WANT MY FREE GUIDE TO WRITING A MEMOIR? GO TO WWW.MEMOIRDOWNLOAD.COM.

Direct download: paul_shirley_episode.mp3
Category:Business -- posted at: 12:00am PST

Originally from Dublin Ireland, David Nihill is the founder of FunnyBizz Conference, bestselling author of Do You Talk Funny?, winner of San Francisco International Comedy Competition, runner up in the Moth’s largest US Grandslam storytelling competition and the first-ever Irishman to have a special on Dry Bar Comedy. His work has been featured in Inc, The Huffington Post, Forbes, Fast Company, Lifehacker, The Irish Times, TED, The Irish Independent, Today FM, and on TV3.

 

He and I met through friends a few years ago and I was immediately impressed not only with his barely indecipherable accent but also with how much knowledge he possessed about marketing, books and how to make them successful. This impression was only solidified when, a few days later, he sent me an email packed with all the strategies he'd used to make his book so successful that he was able to then sell it to a major publisher.

 

In this episode, we go through all those ideas and more. If you listened to the episode, you know that I promised I would give you the email he sent out to his launch team, which you are welcome to copy and steal (he will never know, unless he's reading this, in which case I say hi David!) You can get it by grabbing the show notes by going to https://www.launchpadpub.com/blog/david

 

WANT TO WRITE YOUR OWN MEMOIR? GRAB MY CHEAT SHEET BY GOING TO https://www.launchpadpub.com/memoir-download.

Direct download: David_N_Done.mp3
Category:Business -- posted at: 12:00am PST

Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People.

 

He's also someone I met last year and adored from the get go.

 

As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re's shared his insights at numerous conferences.

 

And with his book, Your Brand Should Be Gay (Even If You're Not), he's sharing them with you.

 

He also shares, in this interview, the strategy he used to increase pre-orders—namely offering a series of bonuses to anyone who ordered ahead of time. His strategy—offering consulting calls with him and his team to those who ordered multiple copies—resulted in the book launching to #1 immediately.

 

WANT TO WRITE A MEMOIR?? DOWNLOAD MY FREE GUIDE TO HOW TO DO IT HERE>>>https://www.launchpadpub.com/memoir-download


Direct download: Re_Perez_Done.mp3
Category:Business -- posted at: 12:00am PST

Dan Peres was editor in chief of Details for fifteen years, starting in 2000, when the title relaunched under his leadership. During his tenure, the magazine won many awards, including two National Magazine Awards. Before taking the editorship of Details, Dan spent nine years at magazine, overseeing bureaus in Paris, London, and Milan. While in college, he worked as a copy boy at the New York Times and later as a research assistant at Esquire. He is the author of Details Men’s Style Manual. He lives in New York and has three sons.

 

He's also someone I've known since he first started at Details. As a freelance writer for the magazine (who also happened to worship every word published in it). I grew accustomed to allowing my month's rent to be determined by Dan's final decisions (if a magazine decided to kill your story because the editor decided the topic was no longer appealing, that meant suddenly getting paid 10% of what you'd signed up for). It's therefore fascinating to witness him joining the other side—learning what it's like to be at the mercy of an editor's whims and having to hustle to get people to care about your book.

 

In this conversation, we cover the whole transition...and also get into maybe WHY some of the Details decision-making was so impossible to predict.

 

WANT TO KNOW HOW TO MAKE A MEMOIR INTO A MONEYMAKER? CLICK HERE TO GET MY FREE DOWNLOAD: WWW.MEMOIRMONEYMAKER.COM

Direct download: dan_peres__Done.mp3
Category:Business -- posted at: 12:00am PST

Courtney Friel is best known for her work as a news anchor at KTLA in Los Angeles, where she also hosts the video podcast “Keepin It Friel: Conversations on Recovery.” She previously worked as a national correspondent for Fox News Channel and hosted the “World Poker Tour." She has more than a decade sober and speaks on the topic all around the country. Courtney grew up in Philadelphia PA, but now lives in LA with her son and daughter. 

 

She is also the author of Tonight at 10: Kicking Booze and Breaking News, which was released in January and which I am very proud to say Launch Pad published. The back story is, as follows: Courtney and I became friends back when we both lived in New York between 2007 and 2010. She was an anchor on Fox News and I went on a lot of the shows to talk about addiction and recovery.

 

At parties (she had some epic bbqs back in the day), she would corner me and ask me about what it was like to be sober. I didn't think much of it. In my experience, people who actually need recovery tend to avoid sober folks like we're cops or their moms back when they were in high school. All of which is to say I was very surprised when she told me, a few months after those inquiries started, that she needed to go to rehab.

 

Flash forward to a few months ago. During a tour at my housewarming party, I showed Courtney and a bunch of other people my recording studio. The next day she called and confessed that she had a book scheduled to come out but things had gone awry with her publisher. Long story short: my team and I jumped in, re-named the book, gave it a new cover, had Courtney record the audio version and voila, it hit the world.

 

The news cycle went crazy for some of the tidbits in the book (particularly the one about how Trump asked her to come to his office so they could "kiss") but it's the story of recovery that resonates.

 

In this episode, we get into all of that and more.

 


WANT TO MAKE YOUR MEMOIR INTO A MONEYMAKER? GO HERE TO DOWNLOAD THE LAUNCH PAD FREE GUIDE: WWW.MEMOIRMONEYMAKER.COM

Direct download: courtney_Done.mp3
Category:Business -- posted at: 12:00am PST

Gigi Levangie is the New York Times bestselling author of eight novels, including the recently released Been There, Married That. She's also the screenwriter of the hit film Stepmom, starring Julia Roberts and Susan Sarandon. 

But that's not all! Her novel Starter Wife was made into a USA miniseries and series starring Debra Messing and her novel Maneater was made into a Lifetime miniseries starring Sarah Chalke. 
 
 
But she's not all work! In fact, she's one of the most fun and hilarious writers I know. She's also lived several lives—not only has she raised three batches of kids (long story) but she was formerly married to prolific producer Brian Grazer and now has a hot French husband.
 
 
As an author who gets a lot of attention whenever she releases a book, Gigi isn't someone who employs all the newfangled marketing techniques involving newsletter lists, CTA's and funnels. But while she still does the old school promotional things, like going on TV when her books are released, she's open to embracing the new. Call this episode an intervention of sorts, where I all but force her to promise me she'll add a newsletter sign-up to her website.
 

WANT TO MAKE YOUR MEMOIR INTO A MONEYMAKER? GO HERE TO DOWNLOAD THE LAUNCH PAD FREE GUIDE: WWW.MEMOIRMONEYMAKER.COM.

Direct download: GIGI_Done.mp3
Category:Business -- posted at: 12:00am PST

Nicholas Erik is a science fiction and fantasy author who also writes in-depth marketing guides; this is, in fact, how I discovered him...when I stumbled across this epic guide to free book sites and then went down the amazingly informative rabbit hole that is his website.

 

While he’s launched over a dozen books in a variety of genres, he also specializes in Amazon, Facebook and BookBub ads. I liked this interview because it was straight-up technical…like you could almost say we were talking literature but doing MATH. 

 

WANT TO MAKE YOUR MEMOIR INTO A MONEYMAKER? GO HERE TO DOWNLOAD OUR FREE GUIDE: WWW.MEMOIRMONEYMAKER.COM.

 

Direct download: NICHOLAS_ERIK_Done.mp3
Category:Business -- posted at: 12:00am PST

Jane Ubell-Meyer is an award-winning entrepreneur and former television/film producer (TV credits include Good Morning America and Entertainment Tonight, among many others).

 
She taught at New York's Fashion Institute of Technology for seven years and is a speaker and mentor to authors and entrepreneurs. These days, she sits atop Bedside Reading, a program that places books by the bedsides in luxury hotels and in the media. She's also the most out-of-the-box thinkers I've ever met when it comes to getting a book out there.
 
 
I mean, would YOU have connected a successful launch to your BANK or Walmart? Me, neither.
 
 
DO YOU WANT TO MAKE YOUR MEMOIR INTO A MONEYMAKER? GO TO WWW.MEMOIRMONEYMAKER.COM FOR OUR FREE GUIDE.
Direct download: JANE_Done.mp3
Category:Business -- posted at: 12:00am PST

Lori Gottlieb is a psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which is being adapted as a television series with Eva Longoria. In addition to her clinical practice, she writes The Atlantic’s weekly “Dear Therapist” advice column and contributes regularly to The New York Times and many other publications. She is also a TED speaker, a ​member of the Advisory Council for Bring Change to Mind and advisor to the Aspen Institute. A contributing writer for the Atlantic, she has written hundreds of articles related to psychology and culture, many of which have become viral sensations. She is a sought-after expert in media such as The Today Show, Good Morning America, The CBS Early Show, CNN, and NPR’s “Fresh Air.” Learn more at LoriGottlieb.com or by following her @LoriGottlieb1 on Twitter.
 
 
She's also someone I've known for over a decade (we first met at a dinner in LA and then the next time we saw each other, it was when we appeared The CBS Morning Show together years later...btw, I Googled for the clip, thinking in no way I would find it but oh my God here it is. I couldn't bring myself to actually watch it because watching something I said on TV when I was probably exhausted—that show taped EARLY—overly made up and nervous? No, thank you!!)
 
 
Anyway, she's a prolific writer but she has OUTDONE herself with her latest book. It's the kind of book that inspires you to go back to therapy (at least that's what happened to me), have a deeper conversation with your boyfriend than you've ever had (me again) and burst into spontaneous tears in Trader Joe's if you happen to be listening to the audio version while shopping (er, yeah me of course it was me).
 
 
I was thrilled that Lori agreed to talk to me, given that she may be the busiest writer on the planet right now (in addition to her full therapy practice, she gets roughly 100 queries a week now from people looking for a therapist; this in addition to her freelance writing career, TED talks, podcasts, TV shows and the sort of balancing act one must do if their book has been on The New York Times bestseller list for the past NINE months).
 
In case it's not obvious, I love this episode. And I loved her book so much that I will almost tell you to read it before you even listen to this. But who am I kidding, I love downloads! Listen to this and then grab the book if you haven't already.
 
WANT TO MAKE YOUR MEMOIR INTO A MONEYMAKER? GO HERE TO DOWNLOAD THE LAUNCH PAD FREE GUIDE: WWW.MEMOIRMONEYMAKER.COM.
Direct download: Lori_Done.mp3
Category:Business -- posted at: 12:00am PST

Annabelle Gurwitch is an actress, activist, and the author of the New York Times bestseller and Thurber Prize finalist I See You Made an Effort. Her other books include: Wherever You Go, There They Are, and You Say Tomato, I Say Shut Up (coauthored with Jeff Kahn). 

 

She was the co-host of Dinner & a Movie on TBS and has appeared on NPR, The Today Show, CBS Early Show, Real Time with Bill Maher, PBS, and numerous CNN and MSNBC programs. Her essays and satire have been featured in The New Yorker, The New York TimesThe Wall Street JournalThe Los Angeles Times, AARP, Real Simple, Prevention, The Los Angeles Book Review, The Daily Beast, Time.com, Next Tribe, Lenny Letter, Hadassah and The Hollywood Reporter, among other media outlets.

 

She's also an extremely methodical (she might say obsessive-compulsive?) person—one who starts planning her launch as she comes up with the book concept. And she works it—making lists, checking them way more than twice, reaching out to people she knows and doesn't know and ultimately making it so that her books have no option but to be successful.

 

If you want practical steps on how to prepare both emotionally and literally for a release, this episode is packed with tips, tactics and other t-words!

 

WANT TO WRITE AND LAUNCH YOUR OWN BOOK? GET OUR FREE GUIDE TO WRITING A MEMOIR BY GOING TO WWW.MEMOIRDOWNLOAD.COM.

Direct download: annabelle_Done.mp3
Category:Business -- posted at: 12:00pm PST

Julie Reisler, Life Designer®, TV Host, Author and Global Brand Ambassador, is all about helping you to tune into your intuition to be your You-est You.  Julie is the author of the Get a PhD in YOU book series, a multi-time TEDx speaker, the host of The You-est You® podcast and a mindfulness teacher on the popular app, Insight Timer, with over 110,000 downloads.

Not enough for you? Julie also has a Master's degree in coaching, more than 12 certifications in mindset, leadership and wellbeing and is on the faculty at Georgetown University in their coaching program.

As someone who has launched books by hiring various consultants, Julie has a unique perspective. That's why I brought her onto the show to discuss the most effective techniques for a DIY-er who's specifically using their books to build up other aspects of their career.

WANT TO WRITE AND LAUNCH YOUR OWN BOOK? DOWNLOAD OUR FREE GUIDE TO WRITING A MEMOIR HERE!


Direct download: julie_final.mp3
Category:Business -- posted at: 12:00am PST

Jennifer Keishin Armstrong is the New York Times bestselling author of Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore ShowMary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love. She spent a decade on staff at Entertainment Weekly and has since written for many publications, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard.

 

She's also an old pal from my NYC days; in fact, we used to host Readings & Rubdowns events where people would listen to writers read from their latest books while getting massaged.

 

In the ensuing years, Jennifer has become a huge author and in this episode, she breaks down, step-by-step, what makes for a successful launch.

 

WANT TO WRITE AND LAUNCH YOUR OWN BOOK? GET OUR FREE GUIDE TO WRITING A MEMOIR HERE: www.memoirdownload.com

Direct download: jen_armstrong_final.mp3
Category:Business -- posted at: 12:00am PST

Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Dekker and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers. 

 

But that's the official bio stuff. The stuff that really matters, at least to me, is that he is the wisest person out there today when it comes to successful indie publishing. Basically, he does the work so that the rest of us can utilize his techniques and systems.

 

The main takeaways are this: if you want to successfully launch a book, start your launch work the day you start writing; to cut down on haters, show readers you're human; and the right keywords and categories on Amazon can make the difference between bestsellerdom and obscurity.

 

Enjoy this episode and by all means, employ the techniques! Also, if you like it, please consider reviewing (or just rating!) I'm putting so much into this pod revamp and would be so grateful for any and all support.

 

WANT TO WRITE AND LAUNCH YOUR OWN BOOK? GET OUR FREE GUIDE TO WRITING A MEMOIR HERE: WWW.MEMOIRDOWNLOAD.COM

Direct download: chesson_final.mp3
Category:Business -- posted at: 12:00am PST

In this episode of the podcast, Ian Harvie joined me on my couch to talk about his childhood in rural Maine, his journey to discovering his true gender identity, his recovery from alcoholism, and his new life in sobriety as a trans comic.

Direct download: Ian_Harvie_Done.mp3
Category:Business -- posted at: 12:00am PST

Author Sarah Hepola isn’t just a writer but the author of the biggest book about addiction since A Million Little Pieces (as a fellow author of a book about addiction, this pains me to write but only a little because her book is so God damn good).

 

Hepola’s memoir, Blackout: Remembering the Things I Drank to Forget, has been written about in seemingly ever publication known to man, clearly striking a chord among the recovery community and beyond. The Texas-based Salon essay editor has also written for The New York Times Magazine, The New Republic, Glamour, The Guardian, Nerve and Slate, among others, and is as modest about her book’s success as possibly only a Texan can be.

 

In this episode, we talk about the relative coolness of sobriety, crying every day, whether or not Tinder dating profiles should mention sobriety and if a best-selling book can actually make you happy, among many other topics.

Direct download: Sarah_interview_Done.mp3
Category:Business -- posted at: 12:00am PST

Actress and artist Jemima Kirke came on the podcast. Yes, those are thrilling words to write. This is not only exciting because she’s luminous, talented and plays Jessa on freaking Girls but also because she has a history with substances that you don’t hear many people share about.

 

After a wild youth, which included multi-day benders and bouts of depression, Kirke showed up at her mom’s in early 20s, saying she was ready for rehab. She went from one treatment center to the next, finding enough fault with the program there for her to be kicked out (but not before meeting the man she eventually married, who happens to now own a sober living).

 

After years of staying sober and doing the 12-step thing, Kirke began to question whether the one-size-fits-all philosophy about addiction applied to her. And so she had a drink. Contrary to what she’d been told, nothing bad happened. That was a few years ago and in that time, she’s watched her career rise to superstardom and embraced motherhood (in addition to the two kids she has with her husband, she is also the step-mother to his kids from a previous marriage).

 

In this episode, we talk about self-hatred, rehabs just out to take your money and if meeting your future spouse in treatment is “trauma bonding,” among other topics.

 

DO YOU WANT TO SHARE YOUR STORY? DOWNLOAD OUR FREE GUIDE TO WRITING A MEMOIR HERE!

Direct download: Jemima_Kirke_Done.mp3
Category:Business -- posted at: 12:00am PST

What is there to say about Moby that hasn’t already been said?

The legendary musician, who burst onto the scene with his fifth studio album, Play, is also a DJ, photographer and soon-to-be memoirist (we all know he’s a descendant of Herman Melville, right?) And it’s not just his own music he’s had a hand in; the active animal rights supporter has remixed, co-written and produced music for many of the other greats.

But let's talk about how, in his 40s, he launched into a whole new life: after a bout with sobriety when he was a Christian, Moby developed this reputation as something of a puritan. But he was actually boozing it up, as well as taking plenty of recreational illegal substances, while he brought the party back to his place. It wasn’t until he got to his 40s and the hangovers started to get debilitating that he started to look at the possibility of sobriety. Now he’s years into the sober game and growing all the time. In this episode, he and I talk about deciding to get sober, relapsing, how unappealing the thought of having just a drink or two is and and the fact that people still come up to him on the street to thank him for the epic parties he used to have, among many other topics.

Direct download: Moby_podcast_Done.mp3
Category:Business -- posted at: 12:00am PST

Georgia Hardstark has blown up since she and Karen Kilgariff launched the mega popular My Favorite Murder podcast.

But what was she up to before that?

This episode—a re-release from several years ago—focuses on exactly that.

So who is Georgia Hardstark?

Find out everything and more in this ep.

Direct download: georgia_Done.mp3
Category:Business -- posted at: 8:20am PST

Bestselling author, ultra-endurance athlete, plant-based nutrition advocate and sober father Rich Roll has been hailed as one of the world’s fittest men. He also graduated from Stanford and Cornell Law and built up a successful law practice, all while drowning in alcohol. Then, after years of sobriety, he realized he was anesthetizing himself with food the way he had with drinking and what started out as a cleanse turned into—well, one of the world’s fittest men. Here, we talk about familial expectations, being an alcoholic in New York and the spiritual aspects of recovery as well as the tragic death of Philip Seymour Hoffman, among many other things.

THIS IS A RE-RELEASE OF AN OLD EPISODE AS WE PREP FOR THE SHOW RE-VAMP (get excited)!

Direct download: ROLL_2019_Done.mp3
Category:Business -- posted at: 12:00am PST

Marc Maron appeared on the podcast in 2017, back when the focus of the show was on addiction and recovery. This re-release covers his life BEFORE Obama strolled over to his garage for an interview, before he was starring on Glow...essentially when he was already huge but not the hugest.

The legendary comedian and host of the immensely popular WTF podcast needs no introduction but I'm giving him one anyway: Marc Maron has spent a couple of decades honing his craft, has appeared on Conan more than 40 times and is essentially the person responsible for putting podcasting on the map.

Direct download: Maron_Done.mp3
Category:Business -- posted at: 12:00am PST

Professional athlete Lewis Howes and host of the podcast The School of Greatness is also what’s known as lifestyle entrepreneur.
The short version of the story is this: sidelined by an injury while playing professional football, Howes had no money, nowhere to live and no interest in doing anything but the sport that he could no longer do.
 
So he took to his computer and managed to become a social media maven in just a few years, earning millions in the process and then coaching and inspiring many others to do the same.
 
As it turns out, he was also dealing with having been sexually abused as a child—an event he never shared with anyone until recently. Now he’s doing what he does: telling others about it so that they can be released from their own shame and then become, as he would say, great. In this episode, he and I talk about dreams, passion, finding inspiration and handling adversity, among many other topics.
 
This is a re-release of one of my most popular episodes from years ago. Enjoy it now that Lewis has become one of the darlings of podcasting—and arguably the world!
 

Could a book help your business? Click here to find out: www.futureauthorquiz.com.

Direct download: lewis_lp.mp3
Category:Business -- posted at: 12:00am PST

Dr. Neeta Bhushan is a former cosmetic dentist turned best-selling author, international speaker, social entrepreneur, advocate of emotional health, and leadership coach.
 
She helps entrepreneurs own their story, create their message in the form of books to chart their next big chapter.
 
She conducts Book To Bestseller workshops, and optimizes businesses to scale their message, their business, and their impact.
Despite having met Neeta a few times, I had no idea what her back story was until this interview—in short, how she was orphaned t a young age, survived an abusive marriage of domestic violence, faced homelessness and essentially defines gritting out of the dark. (Her book is called Emotional Grit, natch.)
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Direct download: Neeta_Done.mp3
Category:Business -- posted at: 12:00am PST

Melyna Harrison is a 7 Figure Entrepreneur and a business coach. While that's amazing, the craziest part of her story is where she was able to build that from.
 
See, she and her husband were doing just fine—his business was moving along, they had a couple kids—when, out of nowhere, they lost everything.
 
She realized she could feel sorry for herself or she could do something.
 
She chose the latter.
 
That led to her becoming a network marketing leader, with 300,000 people under her.
 
Yes, 300,000.
 
How did she do that—while continuing to be a wife and mother (they now have four kids in all)?
 
Hear all about that—and about why she chooses to tell people about her life's darker sides—in this episode.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Direct download: Melyna_Done.mp3
Category:Business -- posted at: 12:00am PST

Nick Sonnenberg is a serial entrepreneur, business efficiency consultant, Inc. columnist and author of the book Idea to Execution. He is the founder and CEO of Leverage and Efficient Frontier Solutions, as well as co-founder of the Bullseye Mastermind Group. And he's worked with every big business name in the book, from Tony Robbins to Jay Abraham.
 
He's also always seemed, to me, to be the ultimate example of someone who's 100% "together," whatever that's come to mean today. He's also always seemed, to use another word that can conjure up a variety of concepts, "fancy." So I was very surprised to hear that he's the first person in his family to go to college and that he struggled in school with ADD.
 
In this conversation, he talked about how it was that very struggle that led to his success. Listen to hear us chat about mentors, books and more.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Direct download: Nick_Done.mp3
Category:Business -- posted at: 12:00am PST

After surviving multiple near-death experiences and impacting millions of lives through his books, Hal Elrod is on a mission to elevate the consciousness of humanity, one person at a time.
 
As the bestselling author of one of the highest-rated books in the world, The Miracle Morning, and his newest book, The Miracle Equation, he is doing exactly that.
 
He is also perhaps the kindest person I have ever met. I learned this when I met him at a college speaking event over a decade ago and it was reinforced during my process of working on The Miracle Morning for Addiction Recovery with him.
 
In this episode, he shares multiple gems—including how doctors thought he must have been in denial when he cheerfully accepted the news that he'd never walk again, what the word "acceptance" really means and how a lesson he learned in sales training has changed his entire outlook on life...among many other things.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Direct download: Hal_Done.mp3
Category:Business -- posted at: 12:00am PST

Stephan Spencer is an SEO expert and bestselling author of The Art of SEO, Social eCommerce, & Google Power Search. He founded the SEO agency Netconcepts (acquired in 2010) and is now part of a multi-billion dollar ad agency conglomerate.
 
He's optimized websites for some of the world’s biggest brands, including Chanel, Volvo, Sony, and Zappos and hosts two popular podcast shows: Get Yourself Optimized & Marketing Speak.
He's also overcome circumstances that would have destroyed most, including a childhood of constant moving and foster homes. But it was during this childhood, where he was left on his own to take care of himself, that he learned computers...which led him to where he is now: as one of the world's leading experts on Search Engine Optimization.
 
In this episode, we discussed resilience, Tony Robbins, proposing in a hot air balloon...and much, much more.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Direct download: stephan_interview_Done.mp3
Category:Business -- posted at: 12:00am PST

Shauna Faulisi is the CEO of Soul Wellness Method, a nutrition and wellness practice that's gained a loyal online following and high-profile clientele by teaching an accessible approach to holistic health.
As a celebrity chef and nutritionist, she's been featured in places like Vogue, HuffPost, WGSN, The Zoe Report and PopSugar.
 
As a former model who moved to New York after college, however, Shauna experienced loneliness, which she coped with by developing some not-so-healthy eating habits. Getting her own diet in order led to her helping a celebrity get in shape for a role and then building an entire business around nutrition and wellness.
 
Would a book help your business? Click here to find out: www.futureauthorquiz.com.
Direct download: Shauna_interview_Done.mp3
Category:Business -- posted at: 12:00am PST

Emily Fletcher is the founder of Ziva Meditation and the creator of zivaONLINE, a powerful 15 day training in mindfulness, meditation and manifesting. She is considered the leading expert on meditation for performance and has spoken at Google, Harvard Business School, Apple and been named one of the top 100 women in wellness to watch.
 
In this episode—taken from my Apple TV show—we talked about all those accomplishments, but also what led to them...namely being on Broadway, with all her dreams allegedly coming true, cowering under a table because she couldn't handle the anxiety.
 
We also touched on why meditation is good for your sex life. Yep, we covered all the bases—so to speak—here.
Direct download: Emily_Fletcher_interview_Done.mp3
Category:Business -- posted at: 12:00am PST

Emily Lynn Paulson is an author, network marketing leader, certified professional recovery coach, and a member of the long-term recovery community. Formally trained as a chemist and a teacher, she rose to success in the top tiers of a direct marketing skincare company, where she gained her voice and a platform for sobriety and healing. Emily's on Instagram at @highlightrealrecovery and lives in Seattle with her husband and their five children.
 
Sober since January 2, 2017, her recovery path is focused on ruthless honesty, grace, and self-love. She is passionate about connecting women with resources for recovery from trauma, eating disorders, and substance abuse, and believes that sharing our truth with each other is the best resource of all.
 
And you get to hear all about it in this special two-part episode! Why a two-parter, you ask? Because my company is the proud publisher of Emily's first book, Highlight Real: Finding Honesty & Recovery Beyond the Filtered Life. which was just released and has been called an "instant classic in the recovery genre." We did our first interview when we were just embarking on the project together and our second as we were coming up on the book release.
If you've ever wanted to know the behind-the-scenes as a writer prepares to share her dark to find her light, it's all in this episode.
 
Do you want to know if you should work with Launch Pad to share your story? Fill out a form at www.launchpadclientform.com to find out.
 
Direct download: Emily_Done_2.mp3
Category:Business -- posted at: 12:00am PST

Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television and in several other major media outlets. As a world-renowned speaker, His Tedx talk has been viewed nearly 3 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 speakers in the world by Inc Magazine and was recently inducted into the professional speakers Hall of Fame. He is the Co-Founder of Brand Builders Group where he teaches people to build their influence, their reputation and their personal brand.
 
But we didn't talk about that...well, we didn't talk ONLY about that, anyway. We also chatted about being born in a trailer park, moving multiple times throughout childhood and the keys to success.
 
We also talked about his SPECIAL GIFT only for you guys: a free call to talk about building your brand. To schedule it, go to www.brandbuildersgroup.com/lighthustle/
Direct download: Rory_Done_2.mp3
Category:Business -- posted at: 12:00am PST

Brian Kurtz has been a serial direct marketer for almost 40 years. Just how successful has he been at that, you ask? Well, in his first job, company revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).
 
His first book, The Advertising Solution, was released in October of 2017 while his second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, was released in April of 2019.
 
Well, that last book release didn't exactly go as planned. How? Well, most people find book releases stressful but Brian's was more stressful than most: he had a stroke that week.
 
The experience changed everything for him. Hear how in this episode. And get a copy of Overdeliver, as well as the crazy amazing bonuses he has overdelivered at overdeliverbook.com.
 
DO YOU HAVE A BOOK IN YOU? GO TO WWW.FUTUREAUTHORQUIZ.COM TO FIND OUT.
Direct download: zm8bn9bfdjtv7cxssduj.mp3
Category:Business -- posted at: 12:00am PST

Natasha Case is the CEO and co-founder of Coolhaus, which is the is the leading women-owned ice cream business at grocery stores. If you're craving it right now, have no fear: it can be found in 7,500+ gourmet grocery stores.
 
She has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, and was recently named UCLA LGBTQ+ 2019 Alum of the Year. She co-hosts the podcast, ‘Start to Sale’ through Eater/Vox Media.
 
She is also my business idol; in fact, when I first started brainstorming the entrepreneurs I wanted to interview, she was at the top of my list. (YES I said that last week - if you listen in sequential order - and here's the crazy part: Suzy Batiz and Natasha Case are my TWO business idols and both of these interviews actually happened on THE SAME DAY.)
 
Anyway...it was a true delight to discover that she's funny, cool...and very open about the challenges of opening a business with her life partner. Listen to find out how a business that started with an engine-less truck purchased off of Craig's List has evolved into a $500+ business...and the struggles that came along with it.
 
Should you be sharing your story? Go to www.futureauthorquiz.com from your computer to find out.
Direct download: Natasha_Case_Done_1.mp3
Category:Business -- posted at: 12:00am PST

Joseph A. Clark, CFP, is a Certified Financial Planner and has been in the financial services industry for more than 30 years. He is the Managing Partner of The Financial Enhancement Group, LLC, an asset management and financial planning firm based in central Indiana. The firm currently manages more than $450 million serving families in 31 states. Joe is also a former Adjunct Assistant Professor at Purdue University, having taught the Capstone course for the Financial Counseling and Planning program for 7 years. He is a Charter Member of Ed Slott’s Master Elite IRA Advisor Group and has appeared on various national and local media outlets. Joe writes a weekly column for The Herald Bulletin and is the host of a weekly radio show called “Consider This” that airs on WIBC Saturday’s 6-7am, as well as other stations throughout the country.   

But we didn't talk about any of those accomplishments during our chat. Oh, no. We talked about WHY he accomplished so much, in particular the way his childhood struggles and the vagaries of life contributed to his success. Do you remember looking for a friend during recess? Do you want to know how that relates to managing money? Listen to find out more.

Direct download: Big_Joe_Done.mp3
Category:Business -- posted at: 10:20am PST

Katie DePaola is an entrepreneur, author and the founder of Inner Glow Circle. Exactly one hundred days after opening her business, Katie’s brother died from an accidental overdose. Also a Lyme Disease survivor, she built her business from her bathtub, taking the company from self-funded startup to million-dollar business. Katie has turned her greatest challenges into her greatest opportunities and says her business is what saved her life. Through certification programs, memberships and online courses, Katie has taught thousands of women how to “glow through what they go through.”
 
In this episode, we dove deep into things I've silently pondered forever...like if people who wonder why we're all on this planet are smarter or just more depressed than others, whether or not shifting your mindset is a decision or moment of grace and of course the role struggle plays in success. We also decided to become friends. Don't miss this one! Well, don't miss any of them. But especially don't miss this one.
 
Should you be sharing your story? Take the quiz to find out: www.futureauthorquiz.com or https://quiz.tryinteract.com/#/5d168d0f1d45c90014e00b0b
Direct download: Katie_Done.mp3
Category:Business -- posted at: 12:00am PST

Korn and Filter guitarist Rob Patterson isn't only an incredibly talented musician but also, it turns out, a tech wizard who managed to fix the very recorder used for this interview. His journey to rock stardom started with the metal band Otep but his big break came when he played with Korn from 2005 to 2008. After that, he played with the post industrial band Filter. If we were going to be cheesy we could say that the whole time he was also playing with fire—namely heroin—and he veered in and out of sobriety before quitting for good four years ago. This Massachusetts-reared son of a cellist has also been tabloid fodder for some time, not only because he was engaged to Carmen Electra but also because he's palled around with Charlie Sheen. In this episode, he talks about being a teenage hacker, not doing drugs till your late 20s and how the amount of time someone's sober doesn't mean anything, among many other topics.

Direct download: APP_-_Rob_Patterson.mp3
Category:Business -- posted at: 12:41pm PST

Author Jason Smith is not a writer who languished in obscurity for years as he tried to make sense of his journey through addiction to recovery. The Northern California based former teacher only started writing a mere year ago because he was on an ankle bracelet due to some legal trouble (more about that in a sec) and was trapped at home. He loaded some of his stories onto Medium (a fabulous site but one where most posts get lost and ignored) and the rest is history. People started reading them. Lots of people. A book deal followed and that book, The Bitter Taste of Dying, is now being hailed as one that leaves the reader "gasping for breath." While Smith's writing is undeniably gripping, he also had a lot of rich history to pull from: he went from trying pills in high school to losing his virginity to the hottest girl in his class that very day. And you could say he spent the next chunk of his life chasing that high, from continent to continent, job to job, high to high. In this episode (where we're joined by Danielle Stewart!), we discuss attractive sponsors, sex inventories and doing fentanyl in space, among many other topics.

Direct download: APP_Jason_Smith.ad.mp3
Category:Business -- posted at: 9:07am PST

Best-selling author and therapist Dr. Allen Berger is a wonder to behold. Not only is he nearly 45 years sober (though he looks no older than 45) and one of the more articulate dudes out there but he's written many of the classic books about recovery, including 12 Stupid Things That Mess Up Recovery, 12 Smart Things to Do When Booze and Drugs Are Gone and 12 Hidden Rewards of Making Amends. He also has made a series of audio recordings that analyze Bill Wilson's 1956 letter on emotional sobriety and videos while maintaining a very full private practice. But a million times more impressive than any of this is the guy's manner and way of articulating the nuances of addiction and recovery while opening up about the 60+ truances he had in school, shooting barbituates while in the navy and how losing his dad at an early age still causes him to choke up today. In this episode, we discuss the way he practices therapy (in particular his use of the shuttle technique), why procrastination is always about perfectionism and the ways he still doesn't support himself during his fourth decade of sobriety, among many other topics.

Direct download: _APP_Allen_Berger.mp3
Category:Business -- posted at: 9:18am PST

Model, actress and Celebrity Rehab star Amber Smith is far more than just a pretty face (and words can't describe how) spectacular body. Rather than perpetuating the image that seemingly ever model alive does by pretending that her life is as beautiful on the inside as it is on the outside, Smith took the courageous step of appearing on Celebrity Rehab and showing the entire world that she was a full-blown opiate addict. This, after she'd appeared in the Sport's Illustrated swimsuit issue and on the covers of VogueElleCosmo and Marie Claire as well as in such seminal films as L.A. Confidential and American Beauty.

But there she was on Celebrity Rehab, sharing about and recovering from her 16-year struggle with painkiller abuse, after which she appeared on Sober House and Sex Rehab. Now that she's sober, Smith has dedicated her life to helping others (check out the speakers bureau she's established with previous AfterPartyPod guest Jason Wahler) and developing healthier relationships. In this episode, she and AfterParty's Anna David talk about friendships with controlling women, high school trauma and being taken advantage of as a model, among many other topics.

 

Direct download: AfterPartyPod_Amber_Smith.mp3
Category:Business -- posted at: 10:16am PST

This one was a long-time coming. Dr, Drew Pinsky, the board certified internist/addiction medicine specialist and one of the kindest men in the world, graces the podcast this week. The co-host of Loveline since its 1984 inception, Pinsky currently hosts Dr. Drew On Call on HLN; previous gigs include hosting Lifechangers on the CW and, of course, producing and hosting Celebrity Rehab and its off-shoot shows. He’s appeared on roughly a million other shows, including Dawson’s Creek and Big Brother, written bestselling books and even had asteroids named after him (yep; Google it). But far more important than his massive array of accomplishments is what he’s done for the recovery movement—a role that has earned him more than his share of controversy. In this episode, he and AfterParty's Anna David talk about how a bullshit meter is crucial when working with addicts, the anxiety he used to suffer from and the queen of GHB (nope, it wasn’t me), among many other topics.

 

Direct download: APP_DrDrew_v3.mp3
Category:Business -- posted at: 11:54am PST

AfterPartyPod: Jimmy Pardo

Comedian and Never Not Funny host Jimmy Pardo talks to Anna David about drinking too much, gossiping about other people and the would-be spin-off show they never had.

Direct download: Pardo_podcast.mp3
Category:Business -- posted at: 8:33pm PST

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