Build Your Business with a Book

Jess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good!

But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributorpodcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty much every parent's mind at one time or another: how do I prevent my kid from becoming an addict?

Lahey addresses this issue from her own perspective (as a sober woman from an alcoholic family who's taught high schoolers in recovery) but with a reporter's brilliance (coupled with scientific and medical knowledge, with some help, she acknowledges, from her in-house researcher, her husband Dr. Tim Lahey). In short, she's the perfect person to have penned this book and she couldn't have penned it at a more perfect time.

She's also, it turns out, the perfect person to talk to about building a business from a book—particularly if that business includes speaking, podcasting and newsletter writing. She's got tips aplenty for how to get speaking gigs, be booked on huge podcasts and have celebrities endorse your work. But—trigger warning—you'll never again think, "Oh, look how lucky that writer got, I bet it was easy for her." In other words, a sh*tload of work goes into these "lucky breaks," and Jess breaks down every single one. 

Category:Writing -- posted at: 10:38am PST

It's actually quite self-obsessed of us to believe our book is newsworthy to anybody; you need to give the media a reason to cover you.

Here's how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

Direct download: media_attention_Done.mp3
Category:Business -- posted at: 12:00am PST

Remember that the riches are in the niches and go find that rabid group that will become advocates for your book. This episode breaks down how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

Direct download: core_audience_Done.mp3
Category:Business -- posted at: 12:00am PST

I didn't make a lot of money from book sales but I've probably added a hundred thousand dollars to my bottom line as a result of the book. This is how.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM

Direct download: revenue_Done.mp3
Category:Business -- posted at: 12:00am PST

With newsletters, you are offering readers opportunities to do what they want to do—whatever it is that had them buy your book and then sign up for your list. So how do you use your book as an opportunity to get them to do that?

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM

Direct download: subscribers_Done.mp3
Category:Business -- posted at: 12:00am PST

If an event organizer is considering two different people to speak on a certain topic and one of those people has a book and is a bestselling author, that person is going to get the gig. But it is not as simple as writing a book and waiting for these speaking offers to come in. This episode breaks down the steps you need to take.

 

WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM TO FIND OUT HOW.

Direct download: _speaking.mp3
Category:Business -- posted at: 12:00am PST

Blurbs, also known as endorsements, are one of the most misunderstood aspects of publishing. Authors tend to prioritize these so much when they need to be asking themselves if they've ever bought a book because of who blurbed it (99% of the time: no). But blurbs are still nice to have so this episode breaks down the most effective ways for authors to get them.

Direct download: get_blurbs.mp3
Category:Business -- posted at: 12:00am PST

Podcasts are one of the best ways an author can reach an audience (as you well know, you podcast listener, you!) But how do authors get on them? Well, there are definitely right and wrong ways to pitch yourself and this episode breaks down both, and also provides information on how you can become a beloved guest.

Direct download: book_to_get_on_pods.mp3
Category:Business -- posted at: 12:00am PST

Experienced authors know that very few of us make money from book sales. Some know, however, that it's quite possible to make a lot of money if you use your book to build your business. Since most businesses don't exist without clients, this episode breaks down exactly how to use your book to get those clients.

Direct download: clients.mp3
Category:Business -- posted at: 12:00am PST

Marleen Seegers is the co-founder of 2 Seas Agency, which sells the foreign rights of books by authors such as James Altucher. She's also the host of the Make Books Travel podcast. Her team pays regular visits to international book fairs such as those in Beijing, Turin, Guadalajara, Rio de Janeiro, Sharjah, New York, Leipzig and of course Frankfurt and London, combined with trips to major publishing cities including Paris, Amsterdam, Barcelona, Munich and Berlin.

 

Jealous yet? Well, COVID put a damper in that publishing schedule. Yet Marleen has still managed to thrive—and educate the rest us about how the whole foreign rights think works, which countries like which books and whether or not it really means doing book readings on Greek islands.  Listen to the episode to find out more. 

 

WANT TO BUILD YOUR BRAND WITH A BOOK? GRAB OUR CHEAT SHEET AT WWW.BUILDYOURBRANDWITHABOOK.COM.

Direct download: marleen_Done.mp3
Category:Business -- posted at: 12:00am PST

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