Build Your Business with a Book
Investigative journalist and anthropologist Scott Carney had a blow-out success with his traditionally published book What Doesn’t Kill Us—it was a New York Times bestseller that sold 150,000 copies.
 
 
So why would he make the switch from traditional to self with his latest book, The Wedge?
 
 
The long answer involves lawyers, shoddy editors, a good deal of hustle and just some old-fashioned common sense. The short(er) answer is in this episode.
 
 
So who is Scott Carney when he's not truthtelling about the publishing industry? Well, his other books include The Red Market and The Enlightenment Trap. He was a contributing editor at Wired for five years and his writing also appears in Mother Jones, Men’s Journal, Playboy, Foreign Policy, Discover, Outside and Fast Company. His work has been covered on NPR and National Geographic TV. He's won a bunch of awards, gives TEDx talks, teaches and does a whole lot more.
 
 
In this episode, we talked about the realities of traditional publishing, why he grabbed the rights to his book back from a major publisher, the ins and outs of audiobook recording and much more.
 
 
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Direct download: Scott_Carney.mp3
Category:Business -- posted at: 12:00am PST

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