Build Your Brand with a Book
Chris Voss may be the coolest guy in the world.

 

The former lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group, Voss now runs Black Swan Limited, where he brings all the techniques he perfected to the business world.

 

During Chris’s 24-year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but also Scotland Yard and Harvard Law School. He's taught business negotiation in the MBA program as an adjunct professor at the University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business. Oh and he's also taught business negotiation at a little school called Harvard.

 

But we barely got into any of that. That's because this conversation focused on his book Never Split the Difference, which has sold over a million copies, changed how countless businesses operated and made Voss into a media darling with the media hits and Mastermind course to prove it.

 

In this episode, we talked about his top tips for a successful launch—be prepared to outwork everyone else, answer questions on Quora, do every interview, no matter how small and study the great Ted talkers, comedians and media personalities to see how they deliver information in a compelling way. We also talked about how no one wanted this book that went on to change the way business is done. And then we got into the matter of a Facebook friend request. How did this negotiation go? You're going to have to listen to the episode to find out.

 

WANT TO WRITE YOUR OWN BOOK? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM TO GET STARTED.

Direct download: chris_voss_Done.mp3
Category:Business -- posted at: 12:00am PST

Nancy Levin knows book launches from every angle. The best-selling author of five books was the Event Director at Hay House for 12 years where she oversaw events for mega bestselling authors Gabby Bernstein, Wayne Dyer and Louise Hay. And with her new book,  Setting Boundaries Will Set You Free: The Ultimate Guide to Telling the Truth, Creating Connection and Finding Freedom, she used everything she knew.
 
In this episode, we discussed the role boundaries play in book launches, why focusing on the value your reader is going to get is the way to make a book successful and also got into some marketing nerd speak about funnels, tripwires, courses and all the rest.  
 
DO YOU WANT TO SHARE YOUR STORY BUT NEED SOME HELP? GRAB OUR ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.
Direct download: nancy_Done.mp3
Category:Business -- posted at: 12:00am PST

Investigative journalist and anthropologist Scott Carney had a blow-out success with his traditionally published book What Doesn’t Kill Us—it was a New York Times bestseller that sold 150,000 copies.
 
 
So why would he make the switch from traditional to self with his latest book, The Wedge?
 
 
The long answer involves lawyers, shoddy editors, a good deal of hustle and just some old-fashioned common sense. The short(er) answer is in this episode.
 
 
So who is Scott Carney when he's not truthtelling about the publishing industry? Well, his other books include The Red Market and The Enlightenment Trap. He was a contributing editor at Wired for five years and his writing also appears in Mother Jones, Men’s Journal, Playboy, Foreign Policy, Discover, Outside and Fast Company. His work has been covered on NPR and National Geographic TV. He's won a bunch of awards, gives TEDx talks, teaches and does a whole lot more.
 
 
In this episode, we talked about the realities of traditional publishing, why he grabbed the rights to his book back from a major publisher, the ins and outs of audiobook recording and much more.
 
 
DO YOU HAVE A STORY TO SHARE AND NEED SOME HELP SHARING IT? DOWNLOAD OUR ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.
Direct download: Scott_Carney.mp3
Category:Business -- posted at: 12:00am PST

To call Gina DeVee a queen is an understatement.

 

No, Gina is the QUEEN of Queens everywhere.

 

Her journey from struggling psychotherapist (who lived at home with her parents) to globetrotting entrepreneur has led her to found her multi-million dollar women’s empowerment company, Divine Living.  She has dedicated her career to helping clients connect spiritually, start businesses, create wealth and live life to the fullest.

 

When her book, The Audacity to Be Queen, was released in early March, it meant canceling—er, postponing—a planned world book tour and learning new launch tools...namely doing TV appearances from her living room, taking over friends' Instagram stories feeds and essentially looking for the gifts that are a part of every unexpected (and expected) experience.

 

As she points out, book releases NEVER go as planned but you also never know when a book is going to hit (her client Jen Sincero's book You Are a Badass was out for years before it became a bestseller). All of this is to say that her advice is as useful for an author whose book comes out at a more convenient time as it is for those who are launching now. This one has plenty of specific advice, including why it's a good idea to include a companion course in your book.

 

WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE GUIDE TO WRITING A MEMOIR BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Direct download: GINA_DEVEE_Done_1.mp3
Category:Business -- posted at: 12:00am PST

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