Anna David's Launch Pad
Joel Stein wrote a weekly column for Time magazine for 20 years, was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made: A Stupid Quest for Masculinity and In Defense of Elitism: Why I’m Better Than You and You’re Better Than Someone Who Didn’t Buy This Book
 
 
He's also such a funny person that he manages to come across as incredibly likable both while penning a book defending elitism and while dis-inviting me to his book launch party (true story; listen to his defense in this episode and let me know if you think it means you think I should forgive him).
 
 
In this episode, we talk about how to ask friends to recommend you to a show as a guest, why to never rely on a publicist and ways to make an audiobook much better, among many other topics.
 
 
WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE GUIDE TO WRITING A MEMOIR HERE>>WWW.MEMOIRDOWNLOAD.COM
Direct download: JOEL_STEIN_Done_1.mp3
Category:Business -- posted at: 10:35am PDT

Jen Gotch is one of those people who seems to stumble toward success. She's the first to admit that she figures everything out as she goes along—and it all seems to work out far better than it does for those with PowerPoints, MBAs and the rest. Case in point: band.do, the company she founded in 2008 with no business experience and which is now a beloved multimillion-dollar brand. Then there's her obsessive Instagram following and podcast that she built by being utterly herself—often sharing about her mental health struggles.

 

And the trend continued with her first book, The Upside of Being Down, which has been featured in People and The LA Times and recently hit The New York Times bestseller list.

 

While the release timing couldn't have been worse—we're talking days into shelter-in-place world shutdown—her attitude couldn't have been better. And although her book tour got canceled and plenty of plans were derailed, she was able to do a pivot that made her launch inarguably successful. 

 

In this episode, we discuss how the business lessons she's accumulated along the way served her when it came to planning her book launch—and how she learned some new ones as life changed.

 

WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE DOWNLOAD HERE>>WWW.MEMOIRDOWNLOAD.COM

Direct download: jen_gotch_Done_1.mp3
Category:Business -- posted at: 12:00am PDT

Mike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Diamandis, among many others.

 

He's also ALL love. I met him a few years ago and he was so kind and welcoming and usually wearing red shoes. But that is NOT why I asked him to come on the podcast. I asked him to come on because he is a master at taking advantage of business opportunities and I knew he'd be able to talk about how he's done that with books.

 

And BOY has he done it. Bet you didn't know you could generate millions from a book. In this episode, he explains how. (And he also mentions that he has a video that can show you how; go to http://mikekoenigs.com/owo to see it.)

 

DO YOU WANT TO WRITE A MEMOIR? GRAB MY ONE-PAGE STRUCTURE GUIDE AT WWW.MEMOIRDOWNLOAD.COM

Direct download: Mike_K_Done_1.mp3
Category:Business -- posted at: 12:00am PDT

Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.
 

Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his business & creativity column, and in 2017 he founded a ghostwriting and thought leadership agency called Digital Press, for Fortune 500 executives, Silicon Valley founders, venture capitalists, Grammy-winning musicians, Olympians, NYT best-selling authors, international public speakers, and more.
 

Cole has written two books, Confessions of a Teenage Gamer, a memoir about his high school years as one of the highest-ranked World of Warcraft players in North America (while simultaneously undiagnosed with Celiac Disease), and Slow Down, Wake Up: 150 Short Meditations For A More Present Life.
 

He is also someone who forever changed my business, with an offhand remark he made to me when we had coffee a year or so ago. I know of no one better at merging writing passion with entrepreneurial success and in this episode, we get into why caring about book sales is silly, what journalism professors get wrong and why having no launch strategy is the best strategy of all.
 
 
WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD MY FREE GUIDE HERE>>>WWW.MEMOIRDOWNLOAD.COM
Direct download: N_Cole_Done.mp3
Category:Business -- posted at: 12:00am PDT

Matt George is the kindest man alive.

 

Don't believe me? Well, consider this. The Peoria, Illinois-based writer, speaker and CEO of the Children’s Home Association of Illinois is the former Executive Director of the Hult Center for Healthy Living and the former President and CEO of Youth Farm, which later merged with Children’s Home in 2007, under his leadership.

 

In addition to his work at Children’s Home, Matt helps raise funds for local nonprofits, including Neighborhood House, The Hult Center for Healthy Living, Crimestoppers and more.

 

But I know a lot more than Matt's resume. That's because my company published his #1 bestselling memoir/business book NonProfit Game Plan and so I had a front-row seat on his journey from behind-the-scenes rainmaker to public face. 

 

In this episode, we discussed how a mentor played a crucial role in this transition, the way his book has changed his entire career and why he doesn't track book sales, among many other topics.

 

DO YOU WANT TO WRITE A MEMOIR? GRAB MY FREE 10-CHAPTER MEMOIR GUIDE AT WWW.MEMOIRDOWNLOAD.COM.

 

Direct download: matt_george_interview_Done.mp3
Category:Business -- posted at: 12:00am PDT

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